What's the best way to showcase discounted products in emails?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Best Ways to Showcase Discounted Products in Emails
How you display a discounted product in email determines whether it looks like a premium value opportunity or a desperate clearance event. Visual hierarchy, price presentation, and social proof combine to make the discount feel compelling rather than cheapening.
Product Display Best Practices
| Element | Best Practice | What to Avoid |
|---|---|---|
| Product image | Lifestyle or aspirational shot (product in use) | White-background product-only shot for hero |
| Price display | Struck-through original, new price larger | Only showing discounted price (no anchor) |
| Savings callout | "Save $18" badge near product | No savings emphasis |
| Review snippet | 1-2 star rating + short review quote near product | No social proof, especially for new products |
| Scarcity signal | "Only X left at this price" (if true) | No urgency signal - discount expires unnoticed |
Beauty-Specific Visual Approaches
- Shade range: Show all available shades/variants in the email even when discounting one
- Before/after: Include application results imagery alongside the product
- Bundle visualization: Show products grouped together to hint at bundle opportunity
- Ingredient close-up: For premium formulations, texture/ingredient imagery signals quality while the price signals accessibility
Product Selection for Discount Emails
Feature 2-4 products maximum in a discount email, not your full catalog. Curated selection performs better than overwhelming choice. Lead with your highest-converting product, offer a complementary secondary, and include a bestseller as a third option for broader appeal. More products increases decision paralysis and reduces click-through to any individual item.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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