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Expert Answer • 1 min read

What's the best time to send discount emails to beauty customers?

As a beauty e-commerce store owner, I'm struggling to determine the optimal timing for sending discount emails. I've noticed that email open rates and conversion rates vary widely, and I want to develop a strategic approach to maximize engagement. My goal is to understand when beauty customers are most likely to open, read, and act on promotional emails, taking into account factors like work schedules, online browsing habits, and purchasing behaviors specific to the beauty and cosmetics industry.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Beauty customers are most responsive to discount emails on Tuesday and Thursday evenings between 6-9 PM, with peak engagement during the first and last weeks of the month. Avoid weekends and early mornings for best conversion rates.

Complete Expert Analysis

Strategic Timing for Beauty Discount Emails

Maximizing email engagement requires a nuanced understanding of customer behavior and strategic timing tailored to the beauty industry's unique characteristics.

Optimal Sending Times

DayBest TimeEngagement Potential
Tuesday6:30 PM - 8:00 PMHigh
Thursday7:00 PM - 9:00 PMVery High
Wednesday8:00 PM - 9:30 PMModerate

Seasonal and Monthly Timing Considerations

Monthly Timing Patterns

  • •First Week: Paycheck timing, high discretionary spending
  • •Last Week: Budget-conscious shoppers seeking deals
  • •Mid-Month: Lower engagement, avoid heavy promotions

Seasonal Considerations

  • •Holiday Season: Early evening sends (5-7 PM)
  • •Summer: Later evening times (8-10 PM)
  • •Back-to-School: Weekend mornings

Behavioral Segmentation Strategies

Professional
Post-work hours
Student
Late evening
Stay-at-Home
Flexible timing

Timing Mistakes to Avoid

  • ✖Early Mornings: Low open rates, get lost in inbox
  • ✖Weekends: Reduced professional engagement
  • ✖Midday Workweek: Competing with work emails

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Growth Suite revolutionizes email timing by analyzing individual customer behavior patterns. The platform dynamically determines the optimal send time for each subscriber based on their unique engagement history, ensuring your beauty discount emails arrive precisely when they're most likely to convert. With advanced behavioral tracking and predictive analytics, Growth Suite eliminates guesswork and maximizes your email marketing efficiency.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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