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Expert Answer • 2 min read

What's the best bundle discount strategy for complete makeup looks?

As an e-commerce beauty brand owner, I'm struggling to create bundle discount strategies that not only boost average order value but also provide genuine value to customers. I want to design makeup look bundles that feel curated and personalized, encouraging customers to try multiple products while feeling they're getting an amazing deal. How can I structure bundle discounts that feel attractive to customers, increase my sales, and don't just seem like a random collection of products?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create tiered bundle discounts with strategic product combinations, offering increasing savings as customers add more complementary items. Use percentage-based discounts that reward purchasing complete makeup looks, with clear visual communication of total savings.

Complete Expert Analysis

Comprehensive Bundle Discount Strategy for Makeup Looks

Transform your makeup bundle strategy from generic discounts to curated, value-driven experiences that customers can't resist.

Strategic Bundle Discount Structures

Bundle TypeDiscountCustomer Perception
Starter Look10-15% OFFEntry-level, low-risk exploration
Complete Makeup Set20-25% OFFComprehensive value proposition
Pro/Influencer Kit30-35% OFFPremium, professional-grade experience

Curated Look Bundle Examples

Everyday Glam Bundle

  • •Foundation
  • •Concealer
  • •Neutral Eyeshadow Palette
  • •Mascara

Evening Drama Bundle

  • •Full Coverage Foundation
  • •Contour Kit
  • •Smokey Eyeshadow Palette
  • •False Lashes

Natural Glow Bundle

  • •Tinted Moisturizer
  • •Cream Blush
  • •Highlighter
  • •Tinted Lip Balm

Bundle Discount Psychology

Key Psychological Triggers

Perceived Value

Customers feel they're receiving more for less, increasing purchase motivation.

Simplified Decision Making

Pre-curated looks reduce choice paralysis and cognitive load.

Social Proof

Bundles that mimic influencer or professional makeup artist selections.

Risk Reduction

Lower financial risk when trying multiple products simultaneously.

Implementation Best Practices

  • •
    Visual Communication: Use clear graphics showing total savings and bundle value
  • •
    Limited Time Offers: Create urgency with time-bound bundle discounts
  • •
    Personalization: Offer quiz-based bundle recommendations
  • •
    Seasonal Variations: Update bundles to match seasonal makeup trends

Automate Bundle Strategies with Growth Suite

Growth Suite can dynamically track visitor behavior to recommend personalized makeup look bundles. By analyzing purchase history, browsing patterns, and engagement levels, the platform generates targeted bundle offers with precise, time-limited discounts. The app's intelligent system ensures each visitor receives a uniquely tailored bundle recommendation, maximizing conversion potential while maintaining brand integrity.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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