What's the best approach for clearance discounts on seasonal makeup?

Targeting Discount Offers to Subscription Customers

Subscription customers represent recurring, predictable revenue. Discounting them without reason undermines the economic model that makes subscriptions valuable. The goal with subscription targeting is surgical retention - identifying the signals that precede cancellation and intervening with an offer only when it's actually needed.

Subscription Churn Risk Signals

The Pause Option: Often Better Than Discounting

For beauty subscription boxes, a subscription pause option retains more customers than a discount at churn risk moments. Customers who are cancelling due to life events (moving, budget tightening) often want a break, not a lower price. A pause with an easy resume path keeps the relationship intact with no revenue loss on future cycles.

On-Site Retention with Growth Suite

Growth Suite's Trigger Campaigns can be targeted to subscription customers visiting account management pages. When a subscriber navigates toward cancellation, a retention offer fires - "Before you go, here's 25% off your next 3 months" - with a genuine timer. This on-site intervention catches cancellation intent at the highest-intent moment, before the decision is finalized, where recovery rates are highest.