What's required for social media discount campaign compliance?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Social Media Discount Campaign Compliance Framework
Navigate the complex landscape of legal and platform requirements for running promotions that are both compelling and compliant.
Key Legal and Platform Compliance Requirements
| Requirement Category | Specific Obligations |
|---|---|
| Pricing Transparency | Clearly display original and discounted prices, show percentage savings, include all applicable taxes and fees |
| Platform Rules | Follow specific guidelines for Facebook, Instagram, TikTok regarding promotional content and advertising |
| Consumer Protection | Provide complete terms and conditions, avoid misleading language, ensure fair offer representation |
| Age and Geographic Restrictions | Implement age verification, comply with regional marketing regulations |
Platform-Specific Compliance Checklist
Facebook/Instagram Requirements
- ✓Clearly label sponsored content
- ✓Include 'Paid Partnership' tag for influencer promotions
- ✓Disclose material connections
- ✓Avoid misleading ad formatting
TikTok Promotional Guidelines
- ✓Use clear hashtags like #ad or #sponsored
- ✓Maintain authentic content style
- ✓Avoid targeting minors inappropriately
- ✓Provide clear offer terms within video
Recommended Compliance Documentation
Full Terms and Conditions
Comprehensive document detailing offer specifics, eligibility, duration, and limitations.
Pricing Disclosure Statement
Transparent breakdown of original and discounted pricing, including all applicable fees.
Promotional Content Guidelines
Internal document ensuring consistent, compliant marketing messaging.
Streamline Compliance with Growth Suite
Growth Suite simplifies social media discount campaign compliance by generating unique, single-use discount codes with built-in tracking and verification. The platform automatically creates time-limited offers that meet platform guidelines, ensuring transparent pricing, clear terms, and precise targeting. With intelligent offer generation and real-time analytics, merchants can confidently run promotions that are both legally compliant and conversion-optimized.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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