What reports should I run on Cyber Monday?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Essential Cyber Monday Performance Reports
Cyber Monday demands a strategic, data-driven approach. Here are the most critical reports to track, analyze, and leverage for maximum revenue optimization.
Key Performance Reports
| Report Type | Primary Insights | Critical Metrics |
|---|---|---|
| Conversion Funnel | Customer Journey Tracking | Drop-off Points, Conversion Rates |
| Product Performance | Individual Product Success | Views, Add-to-Cart, Sales |
| Traffic Sources | Marketing Channel Effectiveness | Referral Traffic, Campaign ROI |
| Cart Abandonment | Conversion Obstacles | Abandonment Rate, Recovery Potential |
Detailed Report Breakdown
1. Conversion Funnel Report
- •Track visitor progression: Session → Product View → Add to Cart → Checkout → Purchase
- •Identify specific drop-off points and bottlenecks
- •Compare real-time conversion rates against previous years
2. Product Performance Report
- •Rank products by total revenue generated
- •Analyze views-to-sales conversion ratios
- •Identify top-performing and underperforming product categories
3. Traffic Sources Report
- •Break down traffic by channel: Paid Ads, Organic, Email, Social Media
- •Calculate ROI for each marketing channel
- •Identify most cost-effective acquisition sources
4. Cart Abandonment Analysis
- •Calculate total abandoned cart value
- •Identify common abandonment triggers
- •Develop real-time recovery strategies
Advanced Reporting Strategies
Real-Time Dashboards
Configure live dashboards displaying current sales, conversion rates, and hourly performance metrics.
Comparative Analysis
Compare current Cyber Monday performance against previous years and industry benchmarks.
Automated Reporting with Growth Suite
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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