What reports should I check weekly for discount campaign performance?

Question

As an e-commerce manager, I'm struggling to understand which metrics and reports I should be reviewing weekly to truly gauge the effectiveness of my discount campaigns. I want to move beyond surface-level data and gain actionable insights that can help me optimize my promotional strategies, improve conversion rates, and ensure I'm not unnecessarily eroding my profit margins. What specific reports and key performance indicators should I be tracking to make data-driven decisions about my discount campaigns?

Muhammed Tüfekyapan · Accepted Answer

Weekly Reports for Discount Campaign Performance
Weekly reporting discipline separates reactive from proactive discount management. Three focused reports each week catch problems before they become costly and surface optimization opportunities while campaigns are still running.

The Three Essential Weekly Reports

ReportWhat to CheckAlert Threshold
  
    Campaign PerformanceRedemption rate, revenue generated, discount cost this weekRedemption rate <15% or >70%
    AOV ComparisonDiscount order AOV vs. non-discount AOV this weekDiscount AOV more than 20% below non-discount
    Customer MixNew vs. returning customers among discount redeemersNew customer % below 30% (too much cannibalization)

Shopify Reports to Pull Weekly

Shopify Admin - Discounts: Each active discount code's usage count, total savings given, number of orders
  Shopify Analytics - Sales by discount: Revenue attribution per discount code
  Shopify Customers - New customers: Filter by discount code to see new vs. existing customer split
  Shopify Analytics - Average order value: Compare discount vs. non-discount periods

Weekly Action Checklist

FindingAction
  
    Redemption rate much lower than expectedCheck code visibility, test code manually, review offer amount
    Redemption rate much higher than expectedCheck if code was shared publicly (coupon sites) - deactivate if so
    Discount AOV significantly lower than baselineAdd minimum spend threshold or increase discount only on orders over a certain value
    Mostly returning customers using discountTighten targeting to new visitors only or reduce campaign visibility
    Margin floor being breachedReduce discount depth or end campaign early

Growth Suite Weekly Monitoring
  Growth Suite's Funnel Report, Product Report, and Cart Insights provide all three weekly report data points in one platform. Campaign conversion rates, revenue attribution by offer, and customer segment breakdowns are available without exporting CSV files - allowing weekly review in under 10 minutes with actionable data directly visible.

What reports should I check weekly for discount campaign performance?

TL;DR - Quick Answer

Complete Expert Analysis

Weekly Reports for Discount Campaign Performance

The Three Essential Weekly Reports

Shopify Reports to Pull Weekly

Weekly Action Checklist

Growth Suite Weekly Monitoring

Turn This Knowledge Into Real Revenue Growth

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Muhammed Tüfekyapan

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Use Cases

Report	What to Check	Alert Threshold
Campaign Performance	Redemption rate, revenue generated, discount cost this week	Redemption rate <15% or >70%
AOV Comparison	Discount order AOV vs. non-discount AOV this week	Discount AOV more than 20% below non-discount
Customer Mix	New vs. returning customers among discount redeemers	New customer % below 30% (too much cannibalization)

Finding	Action
Redemption rate much lower than expected	Check code visibility, test code manually, review offer amount
Redemption rate much higher than expected	Check if code was shared publicly (coupon sites) - deactivate if so
Discount AOV significantly lower than baseline	Add minimum spend threshold or increase discount only on orders over a certain value
Mostly returning customers using discount	Tighten targeting to new visitors only or reduce campaign visibility
Margin floor being breached	Reduce discount depth or end campaign early