What recovery strategies work best for gift purchases?

As a Shopify store owner in the fashion and home decor space, gift purchases during holiday seasons have always been a tricky segment for me. I've noticed these customers behave differently - they often browse extensively, add multiple items to cart, but have lower conversion rates compared to personal shoppers. The real challenge is that gift buyers are typically less price-sensitive and more focused on finding the perfect item, but they're also more likely to abandon their cart due to decision paralysis or gifting uncertainty. My biggest pain points are understanding their unique journey and creating targeted strategies that recognize they're shopping for someone else. Traditional conversion tactics that work for personal shoppers just don't translate. I need a way to provide reassurance, highlight gift-friendly features like gift wrapping or personalization, and create a smooth, low-friction experience that acknowledges the emotional complexity of gift-giving. What I'm looking for is a sophisticated approach that can detect gift-purchase behavior, offer gentle guidance, and perhaps provide some strategic incentives that make the gifting process feel more enjoyable and less stressful. I want to transform these potentially hesitant gift shoppers into confident purchasers who feel great about their selections.