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Expert Answer • 1 min read

What records should I keep for timers?

As an e-commerce manager, I'm struggling to understand the specific documentation and record-keeping requirements for discount timers and countdown campaigns. I need clarity on what data points are crucial to track, how long I should retain these records, and what information will be most valuable for performance analysis and potential tax or audit purposes. What are the essential records I should maintain when running time-limited promotional campaigns?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Keep records of timer campaigns including: the exact offer terms shown (discount percentage, eligible products, expiry time), the number of offers distributed, codes issued and redeemed, campaign start and end timestamps, and any customer complaints resolved. These records support legal compliance, financial reporting, and dispute resolution.

Complete Expert Analysis

What Records Should I Keep for Timers?

Timer campaign records serve three purposes: legal defense if an offer is disputed, financial reconciliation for discounts applied, and performance data for future campaign optimization. Keep records for at least 3 years.

Required Records by Category

Campaign Records

  • Campaign name and dates
  • Exact offer terms (% off, eligible SKUs)
  • Timer duration configured
  • Total offers distributed
  • Total codes redeemed
  • Screenshot of popup as shown

Transaction Records

  • Individual discount codes issued
  • Order numbers where code was applied
  • Original price vs discounted price
  • Total discount value given per campaign
  • Customer email per redemption

Complaint Records

  • Customer complaint date and channel
  • Nature of dispute
  • Resolution provided
  • Any refunds or adjustments made
  • Communication thread
Record TypeWhere to Export FromRetention Period
Discount code redemptionsShopify admin > Discounts > Export7 years (tax records)
Campaign configurationTimer app > Campaign export or screenshot3 years minimum
Customer service conversationsHelpdesk export3 years minimum
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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