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Expert Answer • 1 min read

What percentage of my traffic is mobile vs desktop?

As an e-commerce business owner, understanding my website's traffic composition is crucial for optimizing user experience, designing responsive interfaces, and tailoring marketing strategies. I want to know the precise breakdown of mobile versus desktop visitors to make informed decisions about design, performance optimization, and conversion rate improvements. Without accurate traffic source insights, I might be missing critical opportunities to enhance my online store's performance across different device types.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Use Google Analytics or Shopify's built-in analytics to view device breakdown. Typically, mobile traffic ranges between 50-70% for e-commerce sites, with percentages varying by industry and target demographic.

Complete Expert Analysis

Comprehensive Device Traffic Analysis Guide

Understanding your website's mobile versus desktop traffic composition is essential for strategic digital optimization and user experience design.

Traffic Tracking Methods

PlatformAccuracySetup Complexity
Google AnalyticsHighModerate
Shopify AnalyticsHighSimple
Third-Party ToolsGoodEasy

Average Mobile Traffic Percentages by Industry

E-commerce Verticals

  • •Fashion: 65-75% Mobile
  • •Electronics: 55-65% Mobile
  • •Beauty/Cosmetics: 70-80% Mobile
  • •Home Goods: 50-60% Mobile

Factors Influencing Mobile Traffic

  • •Target Age Group
  • •Product Complexity
  • •Marketing Channels
  • •Website Mobile Optimization

Tracking Steps in Shopify

  1. 1.Navigate to Shopify Analytics Dashboard
  2. 2.Select 'Online Store Traffic' Report
  3. 3.Review Device Breakdown Section

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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