What payment options should I be offering? (e.g., PayPal, Apple Pay, Afterpay)
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
What Payment Options Should Your Shopify Store Offer?
Payment friction is one of the top causes of checkout abandonment. Offering the right mix of payment methods - matched to your customer base - can measurably improve conversion without any other changes.
Core Payment Methods by Priority
| Method | Why Essential | Best For |
|---|---|---|
| Shopify Payments / Credit Cards | Universal baseline | All stores |
| Shop Pay | Pre-fills for 100M+ Shopify shoppers, 1-tap checkout | All stores - massive conversion lift |
| PayPal | 430M+ users, high trust signal | All stores, especially US/EU |
| Apple Pay / Google Pay | 1-tap mobile checkout eliminates friction | Mobile-heavy stores (50%+ mobile traffic) |
| Afterpay / Klarna / Affirm | BNPL increases AOV and accessibility | AOV $50+ stores, fashion, beauty, home |
| Amazon Pay | Trust from Amazon's brand, fast checkout | US stores with older demographics |
BNPL Impact on AOV
Buy Now Pay Later options (Afterpay, Klarna, Affirm) can increase average order value by 20-30% because customers think in terms of installment size, not total price. A $120 order at $30/month feels more accessible. For cosmetics stores, BNPL is particularly effective on premium skincare routines and bundles.
Mobile Payment Priority
With 65%+ of Shopify traffic coming from mobile in 2026, Apple Pay and Google Pay are no longer optional. These methods eliminate form-filling entirely - customers authenticate with Face ID or fingerprint and the order is placed. Stores enabling express payment buttons see 10-15% mobile conversion improvements.
Where to Display Payment Icons
- Product page below the Add to Cart button
- Cart page before checkout button
- Footer (builds trust, reduces bounce)
- Checkout page (reassurance at final step)
Payment Method Selection by Store Type
Budget cosmetics stores: prioritize BNPL and PayPal. Luxury beauty brands: lead with Shop Pay and credit cards - Klarna's "pay later" positioning may cheapen brand perception. International stores: research local preferences - iDEAL in Netherlands, SEPA in EU, etc.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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