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Expert Answer • 1 min read

What is the conversion rate for my top 10 SKUs?

As an e-commerce manager, I'm struggling to understand the performance of my product catalog. I want to know exactly how my top 10 SKUs are converting and what factors might be influencing their performance. I need a comprehensive breakdown that goes beyond basic conversion rates, helping me identify which products are driving revenue and where potential optimization opportunities exist. This analysis will help me make data-driven decisions about inventory, marketing strategies, and product positioning.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Calculate conversion rates by dividing total purchases for each SKU by total product page views. Use Growth Suite's Product Report to instantly access detailed conversion metrics, tracking views, adds to cart, and completed purchases for each individual product.

Complete Expert Analysis

Comprehensive SKU Conversion Rate Analysis

Understanding product-level conversion performance is critical for strategic e-commerce optimization. This guide will walk you through precise measurement and interpretation techniques.

Conversion Rate Calculation Formula

Conversion Rate = (Total Product Purchases ÷ Total Product Page Views) × 100%

Key Performance Metrics to Track

MetricDescriptionBenchmark
Page ViewsTotal number of times product page is loadedHigher is better
Add to Cart RatePercentage of page views resulting in cart addition15-20% is good
Purchase ConversionPercentage of page views resulting in purchase2-5% is average

Optimization Strategies

Low Conversion Products

  • ✓Improve product images
  • ✓Enhance product descriptions
  • ✓Adjust pricing strategy
  • ✓Add social proof/reviews

High Conversion Products

  • ✓Increase marketing spend
  • ✓Create lookalike audiences
  • ✓Develop complementary products
  • ✓Optimize product bundles

Automate Conversion Tracking with Growth Suite

Growth Suite's Product Report provides instant, comprehensive conversion analytics for your entire catalog. With one-click access to detailed metrics like total views, unique visitors, cart additions, and revenue per product, you'll gain unprecedented insights into your SKU performance. The platform's intelligent tracking eliminates manual spreadsheet work, delivering actionable data that helps you optimize your product strategy effortlessly.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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