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Expert Answer • 1 min read

What is my conversion rate for subscribers vs non-subscribers?

I'm trying to understand the performance difference between subscribers and non-subscribers in my e-commerce store. I want to know how my email list subscribers convert compared to regular website visitors. Are they more likely to make a purchase? What metrics should I track to get a clear picture of their conversion behavior? I need actionable insights that can help me improve my marketing strategies and understand the true value of my email list.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Calculate conversion rate by dividing total subscriber purchases by total subscriber sessions, then compare with non-subscriber conversion rate. Track metrics like purchase frequency, average order value, and conversion percentage to assess subscriber performance.

Complete Expert Analysis

Comprehensive Subscriber Conversion Analysis

Understanding the conversion dynamics between subscribers and non-subscribers is crucial for targeted marketing and revenue optimization.

Key Conversion Metrics Breakdown

MetricSubscriber PerformanceNon-Subscriber Performance
Conversion Rate3-5% HigherBaseline
Average Order Value20-30% HigherStandard
Repeat Purchase Rate2-3x More LikelyLower Frequency

Conversion Rate Calculation Formula

Subscriber Conversion Rate = (Total Subscriber Purchases / Total Subscriber Sessions) × 100%

Numerator Components

  • •Completed Purchases
  • •Unique Transaction IDs
  • •Email-Linked Transactions

Denominator Components

  • •Total Subscriber Website Sessions
  • •Unique Email Visits
  • •Tracked Email Traffic

Advanced Tracking Recommendations

Subscriber Segmentation

  • ✓New Subscribers
  • ✓Engaged Subscribers
  • ✓High-Value Subscribers
  • ✓Inactive Subscribers

Conversion Tracking Tools

  • ✓Google Analytics
  • ✓Email Marketing Platform
  • ✓Shopify Analytics
  • ✓UTM Tracking

Optimize Conversions with Growth Suite

Growth Suite provides advanced conversion tracking that goes beyond standard metrics. By analyzing visitor behavior, predicting purchase intent, and generating personalized, time-limited offers for hesitant subscribers, the platform helps transform email list members into high-converting customers. The app's intelligent targeting ensures that subscribers receive precisely tailored incentives, dramatically improving conversion rates and average order value.

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Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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