What is a typical cart abandonment rate for an online cosmetics store like mine?

As a beauty and cosmetics e-commerce store owner, I've been obsessing over our cart abandonment rates lately. We're driving decent traffic through Instagram and Meta ads, but something's happening between product view and checkout that's killing our conversions. I've noticed that out of every 100 visitors who browse our skincare and makeup lines, only about 30-40 are actually completing their purchase. It's frustrating because we're investing heavily in beautiful product photography, compelling descriptions, and targeted advertising, but we're essentially watching potential revenue walk away. Our average order value is around $75, so each abandoned cart represents a significant missed opportunity. I've tried generic discount pop-ups and exit-intent strategies, but they feel clunky and don't seem to address why customers are leaving. I'm looking for a more intelligent approach that can understand visitor intent, create genuine urgency, and offer personalized incentives without cheapening our brand. The cosmetics market is competitive, and every percentage point of conversion matters. I need a solution that feels premium, targeted, and can help me understand exactly what's happening in our sales funnel.