What insights should I extract from abandonment data?

As a Shopify store owner, I'm constantly wrestling with cart abandonment, and it feels like money is literally slipping through my fingers. Every time I look at my analytics, I see promising traffic and product views, but then these potential customers vanish right before completing their purchase. It's maddening. I know there are stories behind these abandoned carts—hesitations, concerns, maybe even technical friction points—but I can't seem to decode the full picture. I'm spending good money on Meta ads to drive traffic, and watching these potential sales evaporate is killing my ROAS. I need more than just basic metrics; I want a deep understanding of why shoppers are dropping off. Are they getting cold feet? Is my checkout process too complicated? Are my prices competitive? These aren't just numbers; these are missed opportunities that represent real revenue. I want an intelligent way to track not just THAT people are abandoning, but WHY they're abandoning, and most importantly, how I can proactively turn those almost-customers into actual buyers.