What imagery works best for beauty recovery emails?

As a beauty brand owner, I've been struggling to create email recovery campaigns that actually bring customers back to complete their purchases. My team and I have tried various images - stock photos, product shots, lifestyle images - but nothing seems to consistently re-engage potential buyers. We're seeing high cart abandonment rates, especially for skincare and beauty products where visual appeal is crucial. The challenge isn't just about showing a pretty picture; it's about creating an emotional connection that makes someone pause and think, 'Yes, I want this product in my life.' I need a strategic approach to imagery that goes beyond generic stock photos and truly speaks to our customer's desires, insecurities, and aspirations. We want images that don't just showcase products, but tell a story of transformation, confidence, and self-care. Our current emails feel flat and uninspired, and I know we're leaving significant revenue on the table by not optimizing our visual storytelling in recovery emails.