What email automation sequences work best for discount campaigns?

Integrating User-Generated Content with Discount Campaigns

UGC is the most credible form of product evidence in beauty. Professional brand photography shows how you want your products to appear; real customer photos, videos, and reviews show how they actually perform on real people. Combining UGC with a discount offer addresses both the product uncertainty and the price barrier simultaneously.

UGC Types and Campaign Applications

Collecting and Curating UGC for Campaigns

Post-purchase emails that request UGC ("Share your results and get 15% off your next order") simultaneously build your content library and incentivize a repeat purchase. Build a tagged collection on Instagram/TikTok of customer content with explicit permission to reuse. Always obtain explicit permission before using customer photos in paid or promotional contexts.

Select UGC for campaigns based on representativeness, not perfection. The slightly imperfect, genuinely real customer photo outperforms polished creator content in conversion tests because authenticity is what customers are looking for. A real before/after from a real person is more convincing than a professionally retouched transformation shot.

Growth Suite UGC Integration

Growth Suite's campaign design tools support image upload and display within popups, enabling you to place a customer photo alongside your discount offer in the exit-intent popup. The combination of a real customer result image + a specific discount offer + a genuine countdown timer creates a three-element conversion system that addresses product skepticism, price barrier, and timing hesitation simultaneously.