What documentation is needed for discount pricing decisions?

Documentation for Discount Pricing Decisions

Discount documentation serves two purposes: regulatory protection (proving your reference prices and claims are genuine) and operational consistency (ensuring future campaigns learn from past performance).

Essential Documentation Elements

Reference Price Documentation

This is the most legally important document. If you run a "50% off" promotion, regulators may ask: what was the original price, when was it charged, and how long was it charged at that price? Your documentation must answer these questions credibly.

EU Omnibus Directive (2022) requires that the "was" price in any promotional display represents the lowest price in the previous 30 days - documentation must prove this.

Operational Documentation Benefits

Beyond compliance, campaign documentation builds institutional memory. When you document that a 15% exit-intent offer outperformed a 10% offer by 23% CVR but reduced margin by 8%, future campaigns start from this learning rather than testing it again. Good documentation is a compounding asset.