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Expert Answer • 2 min read

What Cyber Monday data should I collect?

As an e-commerce business owner preparing for Cyber Monday, I'm overwhelmed by the potential data points I could track. I want to make sure I'm collecting meaningful metrics that will help me understand customer behavior, optimize my marketing strategies, and improve future sales performance. What specific data should I focus on collecting during this critical shopping day to gain actionable insights and make informed business decisions?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Collect: total revenue, conversion rate by hour, top 5 products by units and revenue, traffic sources, email open rates, cart abandonment rate, and average order value. Pull this within 48 hours before data attribution windows close.

Complete Expert Analysis

Key Data to Collect After Cyber Monday

Cyber Monday generates more data in 24 hours than most stores see in a month. Knowing which data points matter most - and pulling them while attribution is fresh - is what separates stores that improve year over year from those that repeat the same mistakes.

Priority Data to Pull (Within 48 Hours)

Data Point Where to Find It Why It Matters
Total revenue + ordersShopify AnalyticsBaseline for next year
Conversion rate by hourShopify Analytics > SessionsReveals best timing for next year
Top products by revenueShopify > Products > AnalyticsNext year's featured deals
Traffic source breakdownGoogle Analytics / ShopifyWhere to invest ad budget
Cart abandonment rateShopify checkout funnelFunnel optimization priority
Email metrics (open, click, revenue)Klaviyo / email platformBest subject lines and send times

Benchmark Targets for 2026

  • - Store conversion rate on CM: 3-5% is average, 7%+ is strong
  • - Email open rate for CM campaigns: 25-40% is healthy
  • - Cart abandonment rate: under 65% is good for CM volume
  • - New customers as % of total: 30-50% is typical for well-promoted CM

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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