What Cyber Monday content performs best?

As an e-commerce business owner, I'm struggling to create effective Cyber Monday content that actually drives sales and engagement. Every year, I see massive competition and noise in the market, making it challenging to stand out. I want to understand which types of content, messaging, and promotional strategies have proven most successful in converting browsers into buyers during this critical shopping period. What specific content approaches can help me maximize my Cyber Monday performance and cut through the digital clutter?