What countries celebrate Black Friday?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
What Countries Celebrate Black Friday?
Black Friday has spread from its US origins to become a global event, though its strength varies significantly by market. Here's the global BF landscape for merchants planning international campaigns.
| Country | BF Strength | Local Notes |
|---|---|---|
| United States | Strongest | Origin market, highest per-capita BF spend |
| United Kingdom | Very Strong | Adopted enthusiastically since 2013 |
| Canada | Very Strong | Closely mirrors US patterns |
| Australia | Strong | BF in summer; online-dominant |
| Germany | Strong | Major BF participation since 2016 |
| France | Moderate-Strong | Government attempted to ban in 2022; failed |
| Brazil | Moderate-Strong | Trust issues due to past fraud ('Black Fraude') |
| Mexico | Moderate | Competes with 'Buen Fin' (same weekend) |
| South Africa | Moderate | Strong online adoption |
| China | Weak | Singles Day (Nov 11) dominates overwhelmingly |
Growth Suite: Growth Suite's geographic targeting lets you activate BF campaigns for specific countries while excluding others. Run your full BF campaign for US, UK, CA, AU, and DE while showing a modified or localized version for BR and MX, all from a single platform configuration.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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