Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 1 min read

What countries celebrate Black Friday?

As an e-commerce business owner, I'm curious about the global reach of Black Friday and want to understand which countries actually participate in this massive shopping event. I need insights into international markets, potential customer bases, and how different regions approach this sales phenomenon. Understanding the geographic spread of Black Friday could help me tailor my marketing strategies, adjust discount campaigns, and potentially expand my online store's international presence. Are there emerging markets I should be targeting? How do cultural and economic differences impact Black Friday participation?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Black Friday is now celebrated in 50+ countries, with strong participation in the US, UK, Canada, Australia, Germany, France, Brazil, Mexico, and South Africa. Some have renamed it locally (Buen Fin in Mexico).

Complete Expert Analysis

What Countries Celebrate Black Friday?

Black Friday has spread from its US origins to become a global event, though its strength varies significantly by market. Here's the global BF landscape for merchants planning international campaigns.

Country BF Strength Local Notes
United States Strongest Origin market, highest per-capita BF spend
United Kingdom Very Strong Adopted enthusiastically since 2013
Canada Very Strong Closely mirrors US patterns
Australia Strong BF in summer; online-dominant
Germany Strong Major BF participation since 2016
France Moderate-Strong Government attempted to ban in 2022; failed
Brazil Moderate-Strong Trust issues due to past fraud ('Black Fraude')
Mexico Moderate Competes with 'Buen Fin' (same weekend)
South Africa Moderate Strong online adoption
China Weak Singles Day (Nov 11) dominates overwhelmingly

Growth Suite: Growth Suite's geographic targeting lets you activate BF campaigns for specific countries while excluding others. Run your full BF campaign for US, UK, CA, AU, and DE while showing a modified or localized version for BR and MX, all from a single platform configuration.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions