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Expert Answer • 2 min read

What Black Friday reports should I create?

As a Shopify store owner preparing for Black Friday, I'm overwhelmed by the potential data points I could track. I know Black Friday is a critical sales period, but I want to move beyond vanity metrics and create reports that provide genuine, actionable insights. I need to understand which specific reports will help me optimize my strategy, understand customer behavior, and maximize my revenue during this high-stakes shopping event. What are the most important reports I should generate to truly understand my Black Friday performance?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create four essential Black Friday reports: Sales Performance, Product Analysis, Conversion Funnel, and Customer Behavior. Focus on metrics like revenue, average order value, top-selling products, conversion rates, and customer acquisition channels to drive strategic decisions.

Complete Expert Analysis

Comprehensive Black Friday Reporting Strategy

Black Friday reporting isn't just about tallying sales—it's about understanding the intricate dynamics of customer behavior, product performance, and revenue generation during this critical shopping period.

Essential Black Friday Reports

Report TypeKey MetricsStrategic Value
Sales PerformanceTotal Revenue, AOV, Conversion RateOverall Business Health
Product AnalysisUnits Sold, Revenue per ProductInventory & Pricing Insights
Conversion FunnelTraffic, Add-to-Cart, Checkout RatesCustomer Journey Optimization
Customer BehaviorNew vs Returning, Channel PerformanceAcquisition & Retention Strategies

1. Sales Performance Report

Key Performance Indicators

  • •Total Black Friday Weekend Revenue
  • •Average Order Value (AOV) Comparison
  • •Hourly Sales Breakdown
  • •Conversion Rate Tracking

2. Product Performance Analysis

Detailed Product Insights

  • •Top 10 Best-Selling Products
  • •Revenue per Product Category
  • •Discount Impact on Sales Volume
  • •Inventory Sell-Through Rates

3. Conversion Funnel Report

Customer Journey Metrics

  • •Total Traffic During Black Friday Period
  • •Product Page View-to-Cart Conversion
  • •Cart-to-Checkout Abandonment Rate
  • •Checkout Completion Percentage

4. Customer Behavior Report

Audience Segmentation Insights

  • •New Customer Acquisition Rate
  • •Returning Customer Conversion
  • •Marketing Channel Performance
  • •Device and Traffic Source Analysis

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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