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Expert Answer • 2 min read

What Black Friday data should I save?

As an e-commerce business owner preparing for Black Friday, I'm overwhelmed by the amount of data available and unsure which metrics are truly crucial to track. I want to make sure I'm capturing insights that will help me understand my performance, improve future strategies, and make data-driven decisions. What specific data points should I be saving and analyzing during and after the Black Friday sales period to gain meaningful business intelligence?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Save conversion rate by traffic source, AOV, top-selling products, email open rates, ad ROAS, and customer acquisition cost. This data becomes your benchmark for next year.

Complete Expert Analysis

What Black Friday Data Should I Save?

Most store owners save revenue numbers and stop there. That's not enough. The data that actually improves next year's Black Friday is behavioral - how customers moved through your funnel, where they hesitated, what made them buy. Here's a complete data checklist.

Critical Data to Archive

Sales Performance

  • - Total revenue by hour
  • - AOV by traffic source
  • - Units sold per SKU
  • - Discount code usage rates
  • - Refund/return rate

Marketing

  • - Email open/click rates by send
  • - Ad ROAS by campaign
  • - Traffic source breakdown
  • - New vs. returning visitor split
  • - Social media reach/engagement

Conversion

  • - CVR by device type
  • - Cart abandonment rate
  • - Checkout drop-off points
  • - Top exit pages
  • - Offer redemption rate

Growth Suite: Export your Product Report and Cart Insights data immediately after Black Friday. These reports show exactly which products drove the most conversions vs. just the most clicks - a critical distinction when planning next year's featured deals.

Store data in a dedicated spreadsheet with year-over-year comparison columns. The goal is to have context in October when you're planning, not just raw numbers.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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