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Expert answer · 2 min read

What Black Friday content should I create?

As an e-commerce business owner, I'm struggling to develop a comprehensive Black Friday marketing strategy that will help me stand out in an increasingly crowded market. I want to create content that not only drives sales but also provides genuine value to my customers, builds excitement, and differentiates my brand from competitors. I need a multi-channel approach that covers various content types, platforms, and customer touchpoints while maintaining authenticity and avoiding the typical 'salesy' Black Friday noise.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

For Black Friday, create deal announcement posts, countdown content (7-day, 24-hour, live), product spotlight videos, behind-the-scenes prep content, and post-BF 'last chance' follow-ups.

In depth

What Black Friday Content Should You Create?

Black Friday content works best when it builds anticipation before the event, drives urgency during, and captures stragglers after. Here's the content strategy by timeline.

BF Content Calendar

2-3 WEEKS BEFORE

Teaser Content

  • - 'Something big is coming' social posts
  • - Early access sign-up landing page
  • - BF preview email to existing subscribers
  • - 'Add to wishlist' product spotlight posts

WEEK OF BF

Countdown Content

  • - '7 days until BF' reveal of one deal
  • - Daily deal teasers (one product/day)
  • - 'Behind the scenes' BF prep content
  • - Email: Early access for subscribers

BLACK FRIDAY DAY

Live Deal Content

  • - Launch announcement (all channels, midnight)
  • - Mid-day urgency update ('X hours left')
  • - Evening last-chance push (8-10 PM)
  • - Live inventory updates if stock is limited

AFTER BF

Follow-Up Content

  • - 'BF is over but CM is coming' bridge email
  • - Thank you post for buyers
  • - Tease CM-exclusive products

Growth Suite: Use Email Capture Campaigns and Growth Links to turn your BF content into list-building tools. Every piece of teaser content can link to a Growth Link that captures email addresses in exchange for early access - growing your list while building anticipation.

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