What are the top 10 most common reasons why customers abandon their shopping carts?

As a Shopify store owner, cart abandonment has been my silent revenue killer. I'm constantly seeing promising traffic – visitors browsing products, adding items to their cart – but then... nothing. They vanish. It's like watching potential sales evaporate right before my eyes. Last month, our store saw over 5,000 sessions with cart additions, but only 1,200 actually converted to purchases. That's a massive 76% abandonment rate! Every abandoned cart represents not just lost revenue, but wasted ad spend, marketing effort, and potential customer relationship. I've tried various tactics – simplified checkout, trust badges, free shipping offers – but understanding the root causes feels like solving a complex puzzle. Is it our pricing? Shipping costs? Checkout complexity? The uncertainty is maddening. Every abandoned cart feels personal, like a customer is saying, 'Your store isn't quite compelling enough.' I know there are psychological and practical reasons behind these abandonments, and I'm desperate to crack the code. If I could reduce cart abandonment by even 20%, it would mean substantial revenue growth and a more efficient marketing funnel. I need a strategic, data-driven approach that doesn't just guess at solutions but precisely targets the specific barriers preventing customers from completing their purchases.