What are the rules for incentivized recovery?

As an e-commerce store owner, I've been wrestling with cart abandonment for months. Every time a potential customer adds something to their cart and then disappears, it feels like money literally walking away. I've tried generic pop-ups and blanket discount strategies, but they always seemed too aggressive or impersonal. I started wondering: How can I ethically and legally encourage customers to complete their purchases without coming across as desperate or manipulative? I need a strategy that respects customer intent, provides genuine value, and doesn't just blast everyone with the same discount. My team has been discussing the concept of 'incentivized recovery', but we're cautious about legal implications. We want a method that feels personalized, creates authentic urgency, and most importantly, doesn't violate any e-commerce regulations or damage our brand's reputation. The stakes are high—every abandoned cart represents lost revenue, but we can't risk our brand's integrity just to squeeze out a few more sales. We need a nuanced, compliant approach that feels more like a helpful nudge than a pushy sales tactic.