What are the requirements for 'comparison pricing' in discounts?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Comprehensive Guide to Comparison Pricing Requirements
Navigating the complex landscape of comparative pricing demands precision, legal awareness, and strategic transparency to maintain customer trust and regulatory compliance.
Legal Framework for Comparison Pricing
| Requirement | Specification | Compliance Standard |
|---|---|---|
| Original Price Verification | Most recent non-promotional price within 30 days | FTC Guidelines |
| Discount Calculation | Clear percentage or dollar amount reduction | Transparent Representation |
| Price History Documentation | Maintain records of pricing for minimum 90 days | Audit Readiness |
Key Compliance Strategies
- •Accurate Base Pricing: Use the most recent legitimate selling price, not artificially inflated reference prices
- •Clear Discount Methodology: Show exact calculation method for price reduction
- •Temporal Consistency: Maintain pricing consistency across marketing channels
Prohibited Pricing Tactics
Fake Original Pricing
Creating fictitious high prices to make discounts appear more significant
Misleading Comparative References
Using irrelevant or manipulated price comparisons
Inconsistent Cross-Channel Pricing
Displaying different prices across platforms without justification
Best Practices for Transparent Pricing
Documentation Requirements
- ✓Maintain comprehensive pricing records
- ✓Screenshot historical pricing data
- ✓Document discount calculation methods
Pricing Display Guidelines
- ✓Show original and discounted prices clearly
- ✓Use strikethrough for original pricing
- ✓Highlight percentage savings
Automate Pricing Compliance with Growth Suite
Growth Suite provides intelligent pricing management by automatically tracking historical prices, generating compliant discount representations, and ensuring that comparative pricing meets regulatory standards. The platform's advanced analytics monitor pricing consistency across channels, flag potential compliance risks, and help merchants maintain transparent, legally sound promotional strategies.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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