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Expert Answer • 2 min read

What are the most popular products people buy when using a discount?

As an e-commerce business owner, I'm constantly trying to understand which products customers are most likely to purchase when a discount is applied. I want to optimize my promotional strategies, increase sales, and create targeted marketing campaigns that drive conversions. Understanding the relationship between discounts and product popularity can help me make more informed inventory and pricing decisions, ultimately improving my store's overall performance and profitability.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

In Shopify Analytics under the Discounts report, you can see which products appear most in discounted orders. Look for products with disproportionately high discount attachment rates relative to their normal volume - these may be over-discounted and worth excluding from future campaigns to protect margins.

Complete Expert Analysis

Which Products Sell Most During Discount Campaigns?

Understanding which products customers buy with discounts reveals both opportunity and risk. High discount attachment rates on specific products can mean those products need discounts to sell (pricing problem), that customers are strategic bargain hunters for those SKUs, or simply that those are the most-loved products in your catalog.

How to Find Discount-Heavy Products

In Shopify Analytics - Reports - Sales by product, filter by date range of your discount campaign and compare against a non-campaign period. Products with outsized volume spikes during campaigns are most correlated with discount-driven purchases. In the Discounts report, view orders by discount code, export, and analyze which products appear across those orders.

What to Do with This Data

FindingAction
Bestseller has very high discount attachmentReduce discount depth or frequency for this SKU
New products rarely appear in discount ordersFeature new products more prominently in campaigns
Complementary products bought togetherCreate a formal bundle at a slight discount

Growth Suite Product Report

Growth Suite's Product Report shows performance by product during campaign windows - making it easy to identify which products drive the most campaign-period revenue and which have the highest discount dependency rates.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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