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Expert Answer • 1 min read

What are the most popular products people buy when using a discount?

As an e-commerce business owner, I'm constantly trying to understand which products customers are most likely to purchase when a discount is applied. I want to optimize my promotional strategies, increase sales, and create targeted marketing campaigns that drive conversions. Understanding the relationship between discounts and product popularity can help me make more informed inventory and pricing decisions, ultimately improving my store's overall performance and profitability.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Popular discounted products typically include high-margin accessories, complementary items, seasonal products, and entry-level price point goods that encourage first-time purchases and basket expansion.

Complete Expert Analysis

Discount-Driven Product Purchasing Patterns

Understanding which products customers gravitate towards during promotions requires a nuanced analysis of consumer behavior, psychological triggers, and strategic product positioning.

Top Product Categories in Discount Scenarios

CategoryTypical CharacteristicsPurchase Motivation
AccessoriesLow-cost complementary itemsImpulse add-on purchases
Entry-Level ProductsLower price point itemsFirst-time customer acquisition
Seasonal ItemsTime-sensitive inventoryClearance and inventory management
Bundled ProductsMultiple related itemsPerceived higher value

Psychological Drivers of Discounted Product Selection

Impulse Purchase Triggers

  • ✓Low perceived risk
  • ✓Immediate gratification
  • ✓Perceived savings
  • ✓Limited-time availability

Value Perception Factors

  • ✓Relative price reduction
  • ✓Product utility
  • ✓Social proof
  • ✓Brand reputation

Strategic Product Discount Recommendations

1.

Target Complementary Products

Focus discounts on items that naturally pair with higher-value purchases to encourage basket expansion.

2.

Create Strategic Bundles

Combine high-margin products with discounted accessories to increase overall transaction value.

3.

Leverage Seasonal Inventory

Use targeted discounts to clear seasonal or overstocked items while maintaining profit margins.

Optimize Discounts with Growth Suite

Growth Suite's advanced behavioral tracking allows merchants to create hyper-targeted discount strategies based on real-time visitor intent. By analyzing individual user behavior, the platform can dynamically generate personalized offers that maximize the likelihood of conversion for specific product categories, ensuring that discounts are applied strategically and efficiently.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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