What are the CAN-SPAM requirements for recovery emails?

Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
CAN-SPAM Act: Comprehensive Guide for E-commerce Recovery Emails
Key Legal Requirements
- Use a clear, honest 'From' name identifying your business
- Include accurate subject lines that reflect email content
- Identify the message as an advertisement
- Provide a valid physical postal address
- Offer a clear, easy unsubscribe mechanism
Specific Email Compliance Strategies
Pro Tip: Recovery emails should focus on helping customers complete their purchase, not just pushing for a sale.
- Always include an explicit unsubscribe link in every email
- Process unsubscribe requests within 10 business days
- Use clear, non-deceptive language in subject lines
- Maintain accurate sender information
Potential Penalties
Each separate email in violation can result in penalties up to $43,792. Multiple violations can quickly escalate into substantial financial risks.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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