What are the best discount strategies for seasonal beauty products?

Seasonal Beauty Promotions: Timing and Structure

Beauty has clear natural seasons tied to skin and beauty needs: SPF in spring/summer, richer moisturizers in fall/winter, gifting in November-December, skin routine refresh in January. Promotions aligned with these natural shifts feel helpful rather than commercial - they arrive exactly when customers are already considering a change.

Beauty Promotional Calendar

Building Seasonal Promotion Cadence

Plan your seasonal promotions 6-8 weeks in advance. Each seasonal promotion has three phases: (1) Awareness - announce what's coming, build anticipation; (2) Peak - active promotion with clear deadline; (3) Post-season clearance - move remaining seasonal inventory. Each phase needs different messaging but consistent visual identity.

Avoid seasonal promotion fatigue by ensuring at least 4 weeks between major discount events. A perpetually-on-sale beauty brand loses the special-occasion feeling that makes seasonal promotions compelling.

Growth Suite Seasonal Campaign Automation

Growth Suite's Scheduled Campaigns let you pre-build the entire year's seasonal campaigns with precise start/end dates. Your holiday campaign activates automatically on November 27 and self-terminates on December 1 - no manual work required. The Tiered Storewide Discounts feature handles seasonal storewide promotions with automatic tier progression, while Trigger Campaigns handle the individual visitor exit-intent recovery during each seasonal window.