Expert answer · 2 min read
How do I use GA4 to track my Mother's Day funnel performance?
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In depth
Using GA4 for Mother's Day Funnel Tracking
GA4 funnel analysis identifies exactly where in the purchase journey shoppers exit. For Mother's Day, the most actionable insights come from comparing funnel step conversion rates against your baseline to identify which specific steps are performing below seasonal expectations.
GA4 Funnel Configuration
| Funnel Step | GA4 Event | Acceptable Drop-Off |
|---|---|---|
| Session start | session_start | N/A (starting point) |
| Product page view | view_item | 40-60% (browsing is normal) |
| Add to cart | add_to_cart | 50-70% of product viewers |
| Checkout start | begin_checkout | Below 50% loss from cart to checkout is good |
| Purchase | purchase | Below 40% loss from checkout start |
Diagnosing Drop-Off Points
- High product page exit - Product images, delivery date visibility, or gift messaging options need improvement
- High cart abandonment - Shipping cost reveal or missing gift options causing hesitation
- High checkout abandonment - Payment friction, missing trust signals, or delivery date concern
Growth Suite: Funnel Report
Growth Suite Funnel Report provides a pre-built purchase funnel view specific to your Shopify store campaigns, with step-by-step drop-off analysis filtered by campaign and date range, complementing GA4 with offer-level attribution data.
Growth Suite for Shopify
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