Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free

Expert answer · 2 min read

How do I track Mother's Day campaign revenue by channel?

Multi-channel Mother's Day campaigns make it difficult to attribute revenue accurately without proper tracking. Merchants who cannot attribute revenue to specific channels cannot identify which channels have the best ROI and where to concentrate spending in future campaigns.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Apply consistent UTM source tags to every campaign URL: email, sms, facebook, google, and organic. Create a channel attribution report in GA4 or Shopify using the campaign date filter and the utm_source dimension. Use last-click attribution for direct campaign comparisons and compare cost-per-order across channels. Most Mother's Day campaigns find email generates 40-60% of tracked revenue with the lowest cost per order.

In depth

Tracking Mother's Day Revenue by Channel

Channel attribution for Mother's Day revenue requires consistent UTM tagging applied before the campaign launches. Without it, a significant portion of revenue will appear as direct traffic in analytics, making channel comparison impossible.

Channel Revenue Benchmarks for Mother's Day

ChannelTypical Revenue ShareCost per Order vs. Email
Email40-60%Baseline (lowest)
Paid search15-25%3-5x email
Paid social10-20%4-8x email
SMS8-15%1.5-2x email
Organic10-20%Lowest (no variable cost)

Building the Channel Attribution Report

  • In GA4 - Use Acquisition report, filter by date range, group by utm_source
  • In Shopify - Reports section, Marketing report, filter by Mother's Day date range
  • Add cost data - Import channel spend manually to calculate cost-per-order by channel
  • Calculate ROI - (Channel revenue minus channel cost) divided by channel cost for each source

Growth Suite: Funnel Report

Growth Suite Funnel Report attributes Mother's Day revenue by campaign source automatically using UTM data, building the channel comparison report without manual data exports or spreadsheet consolidation.

Growth Suite for Shopify

Put this answer to work in your store.

Growth Suite reads what each visitor is about to do and triggers the right offer at the right second — so the strategy above runs on its own.

Start free trial Book a 30-min demo

14-day free trial · No credit card · Cancel anytime

Keep reading

More answers

All questions

· 5 min read

How do I use behavioral psychology in CRO?

As an e-commerce professional, I'm struggling to understand how to leverage behavioral psychology principles to improve my...

· 5 min read

How do I prevent Black Friday fraud?

As an e-commerce business owner preparing for Black Friday, I'm deeply concerned about potential discount fraud that could...

Go deeper

Resources

All resources
Shopify Upselling & Cross-Selling - Growth Suite

Topic ·9 min read

Shopify Upselling & Cross-Selling

Most Shopify stores leave 10-30% of revenue on the table because they do not upsell or cross-sell effectively. This...

Shopify Countdown Timer - Growth Suite

Topic ·4 min read

Shopify Countdown Timer

Adding a timer takes 5 minutes. Making it convert without destroying trust? That's strategy. The complete guide to...

Shopify Cart Abandonment - Growth Suite

Topic ·3 min read

Shopify Cart Abandonment

70% of Shopify carts are abandoned. Learn why customers leave, how to prevent abandonment in real-time, and recover...

Shopify Discount - Growth Suite

Topic ·3 min read

Shopify Discount

Master Shopify discounts without sacrificing your profit margins. Learn strategic discount techniques, timing...