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Expert Answer • 2 min read

How do I track Mother's Day campaign revenue by channel?

Multi-channel Mother's Day campaigns make it difficult to attribute revenue accurately without proper tracking. Merchants who cannot attribute revenue to specific channels cannot identify which channels have the best ROI and where to concentrate spending in future campaigns.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Apply consistent UTM source tags to every campaign URL: email, sms, facebook, google, and organic. Create a channel attribution report in GA4 or Shopify using the campaign date filter and the utm_source dimension. Use last-click attribution for direct campaign comparisons and compare cost-per-order across channels. Most Mother's Day campaigns find email generates 40-60% of tracked revenue with the lowest cost per order.

Complete Expert Analysis

Tracking Mother's Day Revenue by Channel

Channel attribution for Mother's Day revenue requires consistent UTM tagging applied before the campaign launches. Without it, a significant portion of revenue will appear as direct traffic in analytics, making channel comparison impossible.

Channel Revenue Benchmarks for Mother's Day

ChannelTypical Revenue ShareCost per Order vs. Email
Email40-60%Baseline (lowest)
Paid search15-25%3-5x email
Paid social10-20%4-8x email
SMS8-15%1.5-2x email
Organic10-20%Lowest (no variable cost)

Building the Channel Attribution Report

  • In GA4 - Use Acquisition report, filter by date range, group by utm_source
  • In Shopify - Reports section, Marketing report, filter by Mother's Day date range
  • Add cost data - Import channel spend manually to calculate cost-per-order by channel
  • Calculate ROI - (Channel revenue minus channel cost) divided by channel cost for each source

Growth Suite: Funnel Report

Growth Suite Funnel Report attributes Mother's Day revenue by campaign source automatically using UTM data, building the channel comparison report without manual data exports or spreadsheet consolidation.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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