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Expert answer · 2 min read

How do I track email revenue from my Mother's Day campaign in Shopify?

Accurate revenue attribution for email campaigns requires proper setup in Shopify and your email platform. Without it, it is impossible to know how much of your Mother's Day revenue came from email versus other channels.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Use UTM parameters on every link in your Mother's Day emails to track email-attributed traffic and revenue in Shopify Analytics and Google Analytics. Set the utm_source as your email platform name, utm_medium as email, and utm_campaign as a consistent identifier such as mothers-day-2026. Shopify Analytics will then show email as a referral source for orders, and you can filter by campaign parameter to see the revenue contribution from each specific email in your sequence.

In depth

Tracking Email Revenue in Shopify for Mother's Day

Without proper UTM tracking, email revenue is lumped into direct traffic or attributed to the last click source, often an ad or social referral. Proper setup takes 30 minutes before your campaign launches and makes all post-campaign analysis significantly more accurate.

UTM Parameter Setup

  • utm_source: klaviyo, omnisend, or your platform name
  • utm_medium: email
  • utm_campaign: mothers-day-2026
  • utm_content: email-1-launch, email-2-gift-guide, email-3-deadline (unique per email)

Where to View Email Revenue in Shopify

Report LocationWhat It Shows
Shopify Admin: Analytics / Reports / Sessions by referrerTraffic volume by UTM source
Google Analytics: Acquisition / CampaignsRevenue by utm_campaign and utm_content
Email platform dashboardRevenue per send and per click (platform-attributed)

Attribution Window Considerations

Set your email platform attribution window to 5 to 7 days for Mother's Day campaigns, as some subscribers click an email but do not purchase until later in the week. A 24-hour attribution window understates email revenue significantly for gift-buying occasions where the browse-to-buy cycle spans multiple days.

Growth Suite: Funnel Report

Growth Suite Funnel Report tracks on-site behavioral trigger revenue alongside email-attributed revenue in a unified view, making it simple to see the total contribution of your combined email and on-site offer strategy to Mother's Day campaign results.

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