Should I stack Mother's Day discounts with existing promotions?

Stacking Discounts During Mother's Day

Discount stacking happens when a customer applies multiple codes or when automatic discounts combine with ongoing promotions. The result is often a deeper discount than you intended, and sometimes a margin-negative order.

Shopify's Discount Stacking Rules

Shopify allows one automatic discount and one manual discount code per order. This means a customer can stack your automatic Mother's Day promotion with a loyalty code or influencer referral code unless you take explicit steps to prevent it. As of Shopify's 2024 update, combining multiple automatic discounts in a single order is also possible if configured in the discount settings.

When Stacking Helps vs. Hurts

How to Prevent Unintended Stacking

• Pause conflicting codes: Temporarily deactivate welcome codes and general loyalty codes during your Mother's Day campaign window.
• Set minimum order requirements: Requiring a minimum purchase amount for the Mother's Day discount reduces the risk of it combining with small-order loyalty codes.
• Communicate the policy: State clearly in your campaign emails and cart that the Mother's Day promotion cannot be combined with other offers.