How do I use SMS marketing for my Mother's Day Shopify campaign?

SMS Marketing for Mother's Day Shopify Campaigns

SMS achieves 95%+ open rates because most people read text messages within minutes of receipt. For Mother's Day, where time pressure around shipping deadlines is a genuine motivator, SMS is the most effective channel for urgent, time-sensitive communications - more immediate than email, more personal than social ads.

4-Message Mother's Day SMS Sequence

SMS Compliance Requirements

• TCPA compliance (US) - You must have explicit written consent to send marketing SMS; consent collected at checkout or via a dedicated opt-in form is sufficient, but implied consent from a purchase is not
• Opt-out handling - Honor STOP requests within minutes; all major SMS platforms (Klaviyo, Postscript, Attentive) handle this automatically, but verify your settings before launch
• Send time windows - Send between 9 AM and 8 PM in the subscriber's local time zone; messages sent outside these windows violate carrier guidelines and reduce deliverability

Writing Effective SMS Messages

Every Mother's Day SMS should include: your store name in the first sentence (so recipients recognize who is texting), the specific offer, the deadline, and a shortened URL. A strong format: BrandName - Treat Mom to [Product Name] - 20% off thru May 8. Free shipping included. [shortened URL] Reply STOP to opt out. At 160 characters or under, the message sends as a single text At 160 characters or under, the message sends as a single text rather than splitting into a multi-part message, which reduces costs and improves readability.