Should I use testimonials in abandonment emails?

I've been struggling with cart abandonment for months, and it's driving me crazy. Every time I look at my analytics, I see these promising potential sales just... vanishing. I'm spending good money on ads to drive traffic, getting people excited about my products, and then they add items to the cart but never complete the purchase. It feels like I'm watching money literally disappear. I've tried generic abandoned cart emails, but they're about as exciting as watching paint dry. I'm wondering if there's a way to make these emails more compelling, more persuasive. That's why I'm exploring the idea of using customer testimonials. Could social proof be the secret weapon that turns these abandoned carts into actual sales? I want something that doesn't just remind customers about their cart, but gives them a compelling reason to come back and complete their purchase. These aren't just random products—they're solutions that have genuinely helped other customers. If I can showcase that effectively, maybe I can nudge those hesitant shoppers over the finish line. But I don't want to just throw random testimonials into an email. I need a strategic approach that feels authentic and truly motivates action.