Should I use automatic discounts for Black Friday?

As a Shopify store owner preparing for Black Friday, I'm unsure whether to implement automatic discounts or manually manage promotions. I want to maximize sales and conversion rates without overwhelming my customers or creating complex discount structures. My primary concerns are maintaining profitability, preventing discount abuse, and creating a seamless shopping experience during this high-traffic period. I need a strategic approach that balances urgency, customer attraction, and brand integrity while ensuring my margins remain protected during this critical sales event.