Should I treat influencer code abandonment specially?

As a Shopify store owner running influencer marketing campaigns, I've noticed a peculiar challenge: influencer-specific discount codes often have higher abandonment rates compared to our standard promotional codes. These codes typically drive significant traffic, but conversion isn't matching expectations. My team tracks these codes meticulously, and we're seeing that while an influencer might send hundreds of potential customers, many drop off before completing their purchase. It's frustrating because we're investing significant resources in influencer partnerships – paying for product, commissions, and the code itself – but not seeing the full potential return. The codes seem to create initial excitement, but something breaks down in the customer journey. Is this just a normal part of influencer marketing, or are we missing a strategic approach to convert these specially-tracked visitors? We need a more intelligent way to capture these potentially high-intent customers who arrive through an influencer's unique tracking code, understanding their specific behavior and providing them with the right incentive at the right moment.