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Expert Answer • 1 min read

Should I surface 'pairs well with' suggestions above or below reviews?

As an e-commerce manager, I'm trying to optimize my product page layout to increase cross-selling opportunities. I want to strategically place 'pairs well with' product recommendations, but I'm unsure whether they should be positioned above or below customer reviews. I need to understand the psychological and conversion implications of this placement, considering factors like user experience, purchase confidence, and potential impact on average order value. What placement strategy will most effectively encourage additional purchases without feeling intrusive?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Place 'pairs well with' suggestions below reviews to leverage social proof first, then introduce complementary products after customers have built confidence through peer validation. This sequence aligns with natural decision-making psychology.

Complete Expert Analysis

Strategic Product Recommendation Placement

The placement of cross-sell recommendations can significantly impact conversion rates and average order value. Let's explore the psychological and strategic considerations.

Psychological Decision Hierarchy

PlacementCustomer PsychologyConversion Impact
Above ReviewsPremature suggestionLower conversion
Below ReviewsValidated confidenceHigher conversion

Recommended Placement Strategy

1.

Review-Driven Confidence

Customer reviews establish trust and provide social validation before introducing complementary products.

2.

Sequential Information Processing

Customers first seek product validation, then become receptive to additional recommendations.

3.

Reduced Perceived Intrusiveness

Post-review recommendations feel more like helpful guidance than aggressive upselling.

Recommended Layout Structure

  1. 1.

    Product Details

    Core product information and specifications

  2. 2.

    Customer Reviews

    Authentic user experiences and ratings

  3. 3.

    'Pairs Well With' Recommendations

    Complementary product suggestions after review validation

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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