Expert Answer • 2 min read

Should I show search suggestions based on past behavior?

As an e-commerce manager, I'm exploring ways to personalize the shopping experience and help customers find products more quickly. I've noticed that some customers seem frustrated when searching for items, and I want to implement a feature that makes product discovery easier. However, I'm unsure about the best approach to search suggestions and whether using past behavior will enhance or potentially creep out my customers. What are the psychological and practical considerations for implementing search suggestions based on a user's browsing and purchase history?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes - showing personalized search suggestions based on past behavior reduces search friction for returning customers. Returning visitors see their recent searches and previously viewed products, getting back to what they were considering 2-3x faster.

Complete Expert Analysis

Should I Show Search Suggestions Based on Past Behavior?

Behavioral search suggestions serve returning visitors - customers who have already shown interest in specific products or categories. For these visitors, the most helpful search experience starts with where they left off.

Types of Behavioral Search Suggestions

Suggestion TypeData SourceValue
Recent searchesThis session and previous sessionsFastest navigation back to known searches
Recently viewed productsBrowse history (cookie-based)Direct link back to products in consideration
Category affinityPurchase history (logged in)Pre-filters results toward familiar categories
Saved/wishlisted itemsAccount wishlist (logged in)Reminds customers of previously saved items

Implementation Approach

Session-based (no login required)

Store recent searches and viewed products in browser local storage. Show these when the search bar is focused. No login required, works for anonymous visitors.

Account-based (logged in)

Full cross-device history for logged-in customers. More powerful - persists across sessions, devices, and browsers. Incentivize account creation by highlighting this benefit.

Clear history option

Always include a "Clear recent searches" option. Privacy-aware customers appreciate control over their history - and some customers use shared devices.

Combining Search History with Targeted Offers

Returning visitors who immediately search for products they viewed previously are showing strong purchase intent. Growth Suite's Trigger Campaigns can identify these high-intent returning visitors and present a targeted offer for their category of interest - converting the "I'm back to look at that again" moment into a purchase. This behavioral signal (return visit + search resume) is one of the strongest conversion opportunity signals available.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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