Should I show related products on the product page?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Strategic Related Product Display Guide
Related products, when implemented thoughtfully, transform product pages from isolated experiences into curated shopping journeys that increase conversion rates and average order value.
Recommendation Strategies
| Type | Selection Method | Conversion Potential |
|---|---|---|
| Complementary | Products that enhance main item's use | High |
| Frequently Bought Together | Statistical co-purchase data | Very High |
| Category Similar | Same product category | Medium |
| Price-Range Alternatives | Similar pricing, different features | Low-Medium |
Implementation Best Practices
Visual Presentation
- ✓Limit to 3-4 recommendations
- ✓Use consistent image sizes
- ✓Include clear pricing
- ✓Add brief, compelling descriptions
Algorithmic Selection
- ✓Use machine learning algorithms
- ✓Continuously update recommendations
- ✓Consider purchase history
- ✓Factor in customer segments
Performance Tracking Metrics
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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