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Expert Answer • 2 min read

Should I show related products on the product page?

As an e-commerce store owner, I'm trying to optimize my product pages to increase average order value and improve customer experience. I've heard conflicting advice about displaying related products - some say it helps cross-selling, while others argue it might distract customers from their current purchase. I want to understand the strategic approach to showcasing related products, including when and how to do it effectively without overwhelming or confusing potential buyers.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes - showing related products increases average order value 10-20% and reduces site exits when a visitor is not ready to buy the current product. Show 'Frequently Bought Together' and 'Complete the Look' sections. Keep related product carousels relevant and concise (4-6 products maximum).

Complete Expert Analysis

Related Products on the Product Page

Related product sections serve two goals: AOV expansion (cross-sells for buyers) and site retention (alternatives for non-buyers). Both increase revenue - but require different strategies.

Related Product Section Types

Section Type Goal Placement AOV Impact
Frequently Bought TogetherBundle upsellBelow description / near Add to Cart+15-25% AOV
Complete the Look / RoutineCategory cross-sellBelow the fold, lifestyle context+10-20% AOV
You Might Also LikeAlternative / site retentionBelow reviews+5-10% conversion
Trending in [Category]FOMO + discoveryBottom of pageEngagement driver

Best Practices for Related Product Carousels

  • Limit to 4-6 products - more creates decision paralysis
  • Prioritize same brand over generic "also viewed" algorithms
  • Show price, rating, and a clear product name - not just images
  • Make carousels swipeable on mobile (not just desktop hover arrows)
  • Avoid showing the current product in its own "related" section

Growth Suite AI Recommendations

Growth Suite's Frequently Bought Together and Cart Drawer AI suggestions use purchase history data to surface the products that actually get bought together - not just visually similar items. This behavioral data-driven approach significantly outperforms generic "similar items" recommendations for AOV lift.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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