Expert Answer • 1 min read

Should I show related products on the product page?

As an e-commerce store owner, I'm trying to optimize my product pages to increase average order value and improve customer experience. I've heard conflicting advice about displaying related products - some say it helps cross-selling, while others argue it might distract customers from their current purchase. I want to understand the strategic approach to showcasing related products, including when and how to do it effectively without overwhelming or confusing potential buyers.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Related products can boost average order value by 10-15% when strategically implemented. Use intelligent recommendation algorithms that suggest complementary or frequently co-purchased items, limit recommendations to 3-4 products, and ensure visual consistency with your store's design.

Complete Expert Analysis

Strategic Related Product Display Guide

Related products, when implemented thoughtfully, transform product pages from isolated experiences into curated shopping journeys that increase conversion rates and average order value.

Recommendation Strategies

TypeSelection MethodConversion Potential
ComplementaryProducts that enhance main item's useHigh
Frequently Bought TogetherStatistical co-purchase dataVery High
Category SimilarSame product categoryMedium
Price-Range AlternativesSimilar pricing, different featuresLow-Medium

Implementation Best Practices

Visual Presentation

  • Limit to 3-4 recommendations
  • Use consistent image sizes
  • Include clear pricing
  • Add brief, compelling descriptions

Algorithmic Selection

  • Use machine learning algorithms
  • Continuously update recommendations
  • Consider purchase history
  • Factor in customer segments

Performance Tracking Metrics

Click Rate
% of users engaging
Conversion
Additional sales
AOV Impact
Order value increase
Relevance
Recommendation quality

Automate Related Product Recommendations with Growth Suite

Growth Suite's advanced recommendation engine automatically analyzes your store's purchase data, visitor behavior, and product relationships to generate hyper-relevant product suggestions. By tracking individual visitor interactions and leveraging machine learning, the platform creates personalized recommendation sections that dynamically update in real-time, increasing the likelihood of additional purchases while maintaining a smooth, non-intrusive user experience.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth