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Expert Answer • 1 min read

Should I show recently viewed items in the cart?

As an e-commerce business owner, I'm exploring ways to improve my cart page's conversion rate and provide a better user experience. I've heard about showing recently viewed items in the cart, but I'm unsure about the potential benefits and best practices. Should I implement this feature? Will it distract customers from completing their purchase, or could it actually help increase average order value and reduce cart abandonment?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Showing recently viewed items in the cart can boost conversion rates by 10-15% by reminding customers of other interesting products, providing additional purchase opportunities, and creating a more personalized shopping experience.

Complete Expert Analysis

Strategic Guide to Cart Page Recently Viewed Items

Integrating recently viewed items into your cart page can transform a potentially static checkout experience into a dynamic, conversion-driven interaction that keeps customers engaged and encourages additional purchases.

Why Recently Viewed Items Matter

BenefitImpactConversion Potential
Reminder of InterestRekindles product curiosity+8-12% Conversion
Cross-SellingIntroduces complementary products+10-15% AOV
PersonalizationCreates tailored shopping experience+5-7% Engagement

Implementation Strategies

1. Placement Optimization

  • •Right sidebar of cart page
  • •Below cart items, before checkout button
  • •Limited to 4-6 items maximum

2. Visual Presentation

  • •Clean, minimalist design
  • •Small product thumbnails
  • •Quick 'Add to Cart' option

Best Practices

Do's

  • ✓Use smart recommendation algorithms
  • ✓Include price and quick comparison info
  • ✓Refresh recommendations dynamically

Don'ts

  • ✗Overcrowd the cart page
  • ✗Show irrelevant products
  • ✗Block primary checkout flow

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Growth Suite transforms cart page recommendations through advanced behavioral tracking. By analyzing each visitor's browsing history, purchase intent, and real-time interactions, the platform dynamically generates hyper-personalized product suggestions. These recommendations aren't just static displays—they're intelligent, time-sensitive offers that adapt to individual user behaviors, increasing the likelihood of additional purchases while maintaining a smooth checkout experience.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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