Expert Answer • 1 min read

Should I show recently viewed items in recovery emails?

As an e-commerce store owner, I've been wrestling with cart abandonment for months. Every time I see a potential customer add items to their cart and then disappear, it feels like money walking out the door. I've heard about recovery emails, but I'm not sure if simply showing recently viewed items is enough. My team and I have been debating whether this strategy actually brings customers back or just feels like another generic marketing tactic. We've tried basic retargeting, but our conversion rates remain frustratingly low. The real challenge is creating an email that doesn't just remind customers of what they left behind, but genuinely motivates them to complete their purchase. I want something more strategic—an approach that feels personalized and creates a sense of urgency. Our current email strategy feels like throwing darts in the dark: sometimes we hit, but mostly we miss. We need a smarter way to reconnect with potential customers, something that goes beyond a simple product reminder and actually speaks to why they might have hesitated in the first place.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Yes, but with a strategic approach. Don't just show recently viewed items; create a personalized, time-sensitive recovery email that uses behavioral insights to craft a compelling re-engagement strategy. Use dynamic offers, highlight product scarcity, and create genuine urgency to motivate customers to complete their purchase.

Complete Expert Analysis

Strategic Recovery Email Tactics

Why Basic Recently Viewed Emails Fail

  • They lack personalization
  • They don't address the root cause of abandonment
  • They miss creating genuine urgency

Advanced Recovery Email Strategy

  1. Behavioral Segmentation: Use purchase intent tracking to customize messaging
  2. Dynamic Personalization: Include time-limited, unique discount codes
  3. Urgency Triggers: Show limited stock or time-sensitive offers
Pro Tip: Leverage tools like Growth Suite that can generate unique, single-use discount codes specifically tailored to individual visitor behavior.

Recommended Email Components

  • Personalized product recommendations
  • Unique, time-limited discount code
  • Clear countdown timer showing offer expiration
  • Social proof (reviews, testimonials)
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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