Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 1 min read

Should I show popular searches?

I'm trying to optimize my e-commerce store's search functionality and want to understand whether displaying popular searches could improve user experience and conversion rates. I've noticed that some successful online retailers showcase trending or frequently searched terms, but I'm unsure if this strategy would work for my specific store. What are the benefits and potential drawbacks of showing popular searches, and how can I implement this feature effectively to enhance customer navigation and potentially increase sales?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Showing popular searches can improve user experience by guiding customers, reducing search friction, and highlighting trending products. Implement with clear visual hierarchy, update frequently, and ensure relevance to your current inventory and customer interests.

Complete Expert Analysis

Popular Searches: Strategic User Experience Enhancement

Displaying popular searches is a nuanced strategy that can significantly streamline user navigation and provide valuable insights into customer interests when implemented thoughtfully.

Benefits of Popular Searches

BenefitUser ImpactConversion Potential
Faster NavigationReduces search timeHigh
User GuidanceSuggests relevant contentMedium-High
Trend InsightReveals customer interestsMedium

Implementation Strategies

1. Dynamic Content Selection

  • •Base popular searches on last 7-30 days of data
  • •Filter out irrelevant or low-converting searches
  • •Prioritize searches with high conversion rates

2. Visual Presentation

  • •Use clear, readable typography
  • •Highlight with subtle background or icon
  • •Limit to 5-10 most relevant searches

3. Placement Recommendations

  • •Search bar dropdown
  • •Homepage search section
  • •Mobile-friendly overlay

Performance Tracking Metrics

Click-Through
Popular search usage
Conversion
Sales from suggested searches
Engagement
Time on site
Refinement
Search result quality

Optimize with Growth Suite

Growth Suite's advanced tracking provides deep insights into search behaviors, helping you dynamically generate and refine popular search recommendations. By analyzing visitor interactions, purchase intent, and conversion patterns, the platform can automatically curate and update your popular searches to maximize relevance and drive higher engagement rates.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions