Should I show filters on mobile or hide them?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Should I Show Filters on Mobile or Hide Them?
Mobile filtering is one of the most-neglected areas of ecommerce UX. The majority of browsing happens on mobile, but most mobile filter experiences are still clunky, hard to use, and often hidden behind multiple taps. Good mobile filtering is a significant conversion differentiator.
Mobile Filter UX Approaches
| Approach | Pros | Cons |
|---|---|---|
| Full-screen overlay (on tap) | Full screen for filter selection, easy to use | Hides products while filtering |
| Bottom sheet drawer | Natural mobile pattern, partial product visibility | Less space for many filter options |
| Horizontal scroll chips | Always visible, quick to apply | Only shows 3-4 options before scroll required |
| Sidebar (same as desktop) | Consistent with desktop | Takes too much screen real estate on mobile |
Mobile Filter Best Practices
Sticky "Filter & Sort" bar
A sticky bar at the top of the collection page with Filter and Sort buttons ensures these options are always accessible without scrolling back to the top.
Show active filter count
"Filter (2)" badge shows filters are active without making customers scroll to check. Essential for knowing when to clear filters.
Large tap targets
Filter checkboxes and swatches need 44px+ tap targets. Tiny checkboxes that are hard to tap accurately are a top mobile UX frustration.
Apply results without page reload
Real-time filter updates (no page reload) significantly improve mobile UX. Waiting for page loads between filter applications kills browsing momentum.
Priority Filters for Cosmetics Mobile
On mobile, prioritize the 3-4 filters customers use most. For cosmetics: skin type, skin concern, product type, price range. Show these prominently as horizontal scroll chips. Advanced filters (finish, coverage, ingredient) go into the full filter panel accessed via the Filter button. Don't overwhelm the first view with 15+ filter options - progressive disclosure improves mobile UX.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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