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Expert Answer • 2 min read

Should I send Cyber Monday reminder emails?

I'm trying to decide whether sending Cyber Monday reminder emails is worth the effort. My e-commerce store has been hesitant about additional email marketing, worried about overwhelming subscribers or seeming too pushy. I want to understand the potential benefits, best practices, and strategic approach to reminder emails during this critical shopping period. What are the pros and cons, and how can I maximize the impact without annoying my customer base?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes, send one reminder email at midday (12-1 PM) if your sale is ongoing and response to your morning email was lower than expected. Trigger a final-hour reminder to non-purchasers who opened but didn't click. Do not send more than 3 total emails on Cyber Monday.

Complete Expert Analysis

Sending Cyber Monday Reminder Emails

Reminder emails work on Cyber Monday because purchase intent remains high throughout the day. People who meant to shop in the morning but got busy are receptive to an afternoon nudge - especially when a real deadline is approaching.

When to Send Reminder Emails

Midday Reminder (12-1 PM)

Sent to non-buyers from your morning email. Lunch break is a high-engagement window. Use a different subject line - do not resend the same email.

Final Hour Reminder (10-11 PM)

The highest-converting reminder. Sent to anyone who opened but did not convert. The countdown is real - your sale ends in hours. Keep the email to 5 lines maximum.

Reminder vs. New Email: Key Differences

Element Launch Email (8 AM) Reminder (12 PM) Final Call (10 PM)
Subject focusDeal announcementDeal reminderDeadline urgency
Body lengthFull layoutShorter version5 lines max
Products shownAll bestsellersTop 31 hero product
SegmentFull listNon-buyersOpeners/non-buyers

Reminder Email Best Practices

  • - Always suppress people who already purchased - do not remind buyers
  • - Change the subject line for each send, not just the preview text
  • - Make the deadline time more specific in each send ("8 hours left" → "2 hours left")
  • - Remove unsubscribers from all sends immediately
  • - Monitor open and unsubscribe rates between sends - pause if fatigue shows
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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