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Expert Answer • 2 min read

Should I send a Cyber Monday preview email?

I'm trying to develop an effective email marketing strategy for the upcoming Cyber Monday sales period. I want to understand whether sending a preview email before the actual sale can generate excitement, build anticipation, and potentially increase early conversions. However, I'm unsure about the potential benefits, risks, and best practices for creating a compelling Cyber Monday preview email that doesn't oversaturate my audience or reduce the impact of the main sale campaign.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes, send a Cyber Monday preview email on Sunday evening (6-8 PM). Tease the deal without revealing the full offer - subject lines like 'Tomorrow: our biggest online deal of the year' generate anticipation and can increase Monday open rates by 15-25% compared to a cold launch email.

Complete Expert Analysis

Should You Send a Cyber Monday Preview Email?

A Sunday evening preview email is one of the most underused tools in Cyber Monday email marketing. It takes 15 minutes to write and can meaningfully lift Monday open rates by warming up your audience before the launch.

Why Preview Emails Work

Sets Expectations

Subscribers know your Cyber Monday deal is coming. They look for your email Monday morning instead of discovering it in a pile of promotional messages.

Builds Anticipation

A teaser without the full reveal creates curiosity. "Tomorrow we're offering something we've never done before" is more compelling than "20% off tomorrow."

Marks Your Email as Important

When subscribers see your preview, some will mark it, reply, or set reminders. This signals importance to email clients and can improve deliverability for your Monday send.

Preview Email Structure

Subject: "Tomorrow: our biggest online sale of the year" or "Cyber Monday drops in 12 hours - a sneak peek"
Body: Short. 3-4 sentences. "Tomorrow we launch our Cyber Monday deals - online-exclusive pricing on [category]. Set a reminder for 8 AM. Details coming tomorrow morning."
Image: Partial product reveal - out-of-focus or cropped product image works well. "Can you guess what's on sale tomorrow?"
CTA: Optional - "Add to calendar" or "Reply YES to be first to know" (manual but high-engagement)

Timing for the Preview

Day/Time Notes
Sunday 6-8 PMOptimal - after weekend wind-down, before evening screen time peak
Sunday 8-10 PMAcceptable - slightly later in the inbox but still evening check time
SaturdayToo early for most - teases a deal 2 days away, less effective
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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