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Expert Answer • 1 min read

Should I run retargeting after Black Friday?

As a Shopify merchant, I'm wondering about the best approach to retargeting after the intense Black Friday sales period. My store experienced significant traffic and sales during the event, but I'm unsure how to effectively follow up with customers who made purchases or browsed but didn't buy. I want to maximize the momentum from Black Friday and turn one-time shoppers into repeat customers without overwhelming them with too many marketing messages. What strategies should I consider for post-Black Friday retargeting to maintain engagement and drive additional sales?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Yes - post-Black Friday retargeting is highly effective because these visitors already showed purchase intent. Target cart abandoners and product page viewers with a softer message, not another 30% off.

Complete Expert Analysis

Should I Run Retargeting After Black Friday?

Post-Black Friday retargeting is one of the highest-ROI ad activities available to you. You're targeting people who visited your store, viewed products, or added to cart during the most purchase-intent-heavy shopping period of the year - but didn't convert. They're still warm.

Retargeting Segments to Prioritize

SegmentMessageOffer
Cart abandonersItems still availableSmall incentive (free shipping)
Product page viewersSocial proof + reviewsNo discount needed
Checkout abandonersComplete your orderUrgency + small offer
Past customersNew arrivals / what's nextLoyalty reward

Retargeting Window

Run post-Black Friday retargeting for 14-21 days. After that, intent drops significantly and CPMs remain elevated. Use 7-day click and 1-day view attribution to measure accurately.

Growth Suite: Advanced Behavioral Targeting captures on-site behavior data that enriches your retargeting audiences - so you can target based on which specific products visitors viewed, not just "visited the site."

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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