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Expert answer · 2 min read

Should I restock between Black Friday and Cyber Monday?

As an e-commerce business owner preparing for the holiday shopping season, I'm strategizing my inventory management during the critical Black Friday and Cyber Monday period. I want to maximize sales potential while avoiding stockouts or overstocking, which could significantly impact my revenue and customer satisfaction. Understanding the nuanced dynamics between these two major shopping events is crucial for making informed restocking decisions that balance sales opportunities with inventory risk and operational efficiency.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Restocking between Black Friday and Cyber Monday is worth it for bestsellers if you can get delivery by Sunday. Most suppliers cannot guarantee 2-day turnaround during their own peak period. For digital orders, suppliers you have direct relationships with may accommodate emergency orders - call, don't email.

In depth

Restocking Between Black Friday and Cyber Monday

The 72-hour window between Black Friday and Cyber Monday is real but narrow. Emergency restocks are possible but not guaranteed. The feasibility depends on your supplier relationships, product type, and geography.

Restock Feasibility by Product Type

Product Type Weekend Restock Feasibility How to Request
Local wholesale supplierPossible (Mon delivery)Call Saturday, request Monday delivery
National distributorUnlikely (3-5 day min)Call to check; may have expedited option
Print-on-demandYes (no pre-print needed)Just reactivate products in your POD dashboard
International manufacturerNo (2+ week shipping)Cannot fulfill in time
Digital productsInstant (no inventory)Activate in your delivery platform

How to Make an Emergency Restock Request

1.Call your supplier Saturday morning (not email) - BF weekend phone calls get faster responses
2.Have your specific SKUs, quantities, and delivery address ready before the call
3.Offer to pay for expedited shipping - suppliers are more responsive when you remove the cost barrier
4.If a full restock cannot arrive Monday, negotiate a partial delivery of your hero SKUs only

If a Restock Is Not Possible

Redesign your Cyber Monday campaign around the inventory you actually have. Feature products with healthy stock as your CM heroes, enable backorders on depleted items only if you have confirmed incoming stock within 7 days, and use digital gift cards as a zero-inventory CM offer.

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