Should I rest between Black Friday and Cyber Monday?

As an e-commerce business owner, I'm feeling overwhelmed by the back-to-back Black Friday and Cyber Monday sales events. I want to understand whether I should maintain momentum with continuous promotions or take a strategic break between these major shopping days. My concerns include potential customer fatigue, marketing budget constraints, and maintaining sales performance across both events. I need a clear strategy that maximizes revenue while preventing burnout for my team and avoiding discount exhaustion among my customers.